Improving customer experience while keeping costs at a minimum

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Jack Willis Content Creator

customer success 11/11/2021

There are tremendous opportunities to both cut costs and grow if you invest wisely in customer experience.

In today's competitive markets, improving customer experience is crucially essential to retain customers.

The reason for this is simple.

Customers become dissatisfied when a company fails to meet their expectations about service quality.

Keeping your service costs down does not mean ignoring customer satisfaction.

It means designing your workflow in such a way that enhances productivity and helps you save money along the way.

To create breakthrough customer experiences, you can start by using technologies and tools that will help you automate many processes in your daily tasks.

McKinsey realized that using technology to reconstruct customer support can reduce costs by up to 40%; he also noted that a health insurer cut front-office work by 70% and back-office work by 80% using automation.

By implementing this approach, you will notice that you won't need to spend a lot for a better customer experience because many tools will do the job just as well for a lot less.

Now, let us dive into some of these tools and see how we can start using them.

Automate answers

Delight customers with personally tailored answers.

The way we see it, the customer has to be fascinated by the overall experience rather than remember the many steps of pain they had to take to get to an answer.

Sometimes, the customers might not know what they want or know exactly where to go to get what they need.

Many, like me, would prefer that someone else put me in the right direction, and this is where answer automation comes in.

Providing instant and automated solutions(answers) wherever the customer is on your page makes it easy for them to find what they need to complete the steps in their journey with your product.

You can try the Answerly helpdesk, a unique widget that everyone can access directly from your website on any page they are located by simply clicking on it and viewing all the available answers.

screenshot of the answerly helpdesk widget

The benefits of using this tool:

According to ZipRecruiter, the average salary for a chat support agent is around $4,492 per month.

You can get the Answerly helpdesk for only $19 per month.

Automate your dashboard

In many cases, customers would be delighted to be coached on upcoming tasks, such as changing their password or updating their profile picture, with the option of getting the solution with a click.

Well, you can save yourself the headache of explaining the same processes over and over again by using (Search automation)[].

screenshot of the answerly helpdesk widget

This tool with free your customers from grief, as well as reduce your support ticket costs.

(Search automation)][] is a search engine tool that can be added on your website but, most importantly, on your dashboard pages, where the magic happens.

So whenever a customer doesn't know how to complete an action, they can simply search and get some quick Actions; as a result, to complete these steps.

The benefits of using this tool:

You can get the (Search widget)[] for free.


In the end, we can all agree on one thing.

You might not instantly automate all your customer experience operations as a company and business, but some tools can help reduce costs while maintaining a good experience.

(You can check out more of these tools and what you can use for your business by clicking here.)[]

for free

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